Qualtrics' TACOS Culture: How Their Values Built a High-Performing Remote Workforce
Remote work culture thrives on Qualtrics' TACOS values – Transparent, All in, Customer obsessed, One team, and Scrappy. These principles emerged in 2016 after analyzing traits of the company's most impactful employees.
Group holding yellow cups together
These values drive everything from employee resource groups to social initiatives like 5 For The Fight, a crowdfunding campaign to combat cancer. The culture particularly shines in their remote work environment through:
- Virtual team activities and collaborative sessions
- Quarterly in-person team events
- Online pair programming
- Hybrid planning meetings
Coworkers chatting outdoors at Qualtrics
Q Groups, Qualtrics' employee resource groups, play a vital role in fostering inclusion and community. Notable examples include:
- Women's Leadership Development (WLD)
- MosaiQ for people of color
- Various interest-based communities
These groups provide safe spaces for connection, policy advocacy, and professional development while contributing to the company's mission of closing experience gaps.
Employees on beach during company event
As Qualtrics grows, they maintain cultural consistency by:
- Enabling smaller teams to develop their own identity while adhering to TACOS values
- Encouraging cross-team collaboration to prevent silos
- Promoting an owner's mentality across all roles
- Regular reinforcement of values through leadership behavior
- Creating meaningful opportunities for in-person connection
The culture successfully bridges remote work challenges while fostering innovation, inclusion, and social responsibility. This approach has proven particularly effective in scaling the company while maintaining its core values and high-performance standards.
Related Articles
Inside Dscout's Culture of Authenticity: How Core Values Shape Team Connection and Success
