How misinformation spreads online and damages public trust in institutions, from elections to public health initiatives. One tech company is pioneering a solution using artificial intelligence to detect and track harmful narratives across social media platforms.

Pendulum, a tech startup led by former national security leader Mark Listes, uses AI and machine learning to monitor text, video, and audio content across social platforms. Their technology identifies emerging narratives in real-time, allowing organizations to respond quickly to misinformation before it spreads widely.

The company's Head of Data Science, Sam Clark, developed their core technology after building an extensive dataset of misinformation during the 2020 election cycle. This system helps track how false narratives evolve and spread across different online platforms.

The company has already published significant research on misinformation related to:

• COVID-19 vaccines
• Election fraud claims on YouTube
• Q-Anon conspiracy theories
• Domestic extremism

Their platform helps organizations:

• Monitor online narratives about their brand
• Protect executives from targeted misinformation
• Identify threats to supply chains
• Safeguard customer communities
• Track and respond to emerging false narratives

By detecting harmful content early, organizations can take proactive steps to counter misinformation before it causes significant damage to public trust or brand reputation. This technology represents an important step forward in the ongoing battle against online misinformation and its real-world consequences.

The company continues to expand its capabilities and reach, with team members distributed across multiple locations including Seattle and Washington D.C. Their mission remains focused on providing organizations with the tools needed to understand and address the growing challenge of online misinformation.

Related Articles

Previous Articles