How a Women's Sales ERG Is Breaking Barriers at Navan During the Pandemic Era
Gender inequality remains a significant challenge in sales, with men earning 26% more commission than women in the same roles, according to research by Spiff. This disparity exists despite women comprising over half of the college-educated workforce and regularly exceeding sales targets. The sales industry currently has the tenth-highest wage gap between genders, with women representing only one-third of B2B sales positions.
Person typing at laptop with headphones
The Women in Sales and Account Management Employee Resource Group (ERG) emerged in late 2020 as a response to these challenges. Founded by Anna Romeka and Hillary Unis, the group aims to create a supportive environment for women in sales roles.
Artificial intelligence concept illustration diagram
Key initiatives of the ERG include:
- Executive leadership speaker series featuring successful women leaders from various organizations
- Mentorship programs connecting members with experienced women leaders
- Local networking events and team-building activities
- Open discussions about work-life balance and personal development
Deer standing on nature trail path
The group has created significant impact through:
- Fostering meaningful conversations about important life decisions
- Providing support for working mothers
- Creating opportunities for professional development
- Building a strong network of allies, including male colleagues who actively support the initiative
The ERG demonstrates that despite industry-wide gender disparities, creating supportive communities can help women thrive in sales roles. Through mentorship, professional development, and peer support, women in sales can overcome barriers and achieve their full potential.
Success in sales requires not just meeting expectations but exceeding them. The ERG encourages women to:
- Push beyond their comfort zones
- Seek out challenges
- Embrace creativity and individuality
- Build meaningful professional relationships
- Support and uplift fellow women in sales
Through these efforts, the initiative continues to challenge industry statistics and create opportunities for women to succeed in sales careers.
Related Articles
Sectigo Leads SMB Category with #1 Rankings for Women and Diversity in Workplace Awards
