
Sendle's High-Performing Team Targets North American Growth with '5H' Culture
Small businesses rely on reliable shipping to compete effectively in today's market. At Sendle, finding the right talent means looking for individuals who embody their "5Hs" philosophy: humble, honest, happy, hungry, and high-performing.
Senior Data Analyst Devon Johnson exemplifies these qualities, having joined the company after a thorough evaluation of their cultural promises during the recruitment process. Her experience confirmed that Sendle's employees genuinely embrace these values with purpose and belonging.

People outside modern office building
In her role, Johnson manages dashboards and performs analyses that support various departments across the organization. Her work requires adaptability and the ability to understand multiple perspectives, from marketing to finance to customer success.

Team members posing outdoors
Johnson's journey with Sendle began during the interview process, where she worked with actual company data to demonstrate her capabilities. This hands-on approach seamlessly transitioned into her first project, allowing her to develop a deeper understanding of Sendle's business operations and data infrastructure.
As Sendle expands its North American presence, having launched in the U.S. in 2019 and Canada in 2022, Johnson plays a crucial role in establishing robust measurement and reporting systems. The company's focus on scalability across all departments creates opportunities for continuous learning and growth.

Opening Sendle shipping package
Looking ahead, Johnson anticipates working with increasingly complex modeling tools as the business grows. Her role involves understanding various aspects of the operation, from fraud detection to network management, requiring her to master different terminologies and key metrics to better serve stakeholders across the organization.
The combination of Sendle's growth-oriented approach and commitment to its core values provides an environment where professionals like Johnson can develop their skills while contributing to the company's mission of empowering small businesses through competitive shipping solutions.
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