App Store Review Submission Guide 2024: Essential Guidelines for iOS Developers
The iOS App Store has strict guidelines for app approval, prioritizing user safety, security, and privacy. Here's what developers need to know to get their apps approved:
Understanding App Store Review Guidelines
App Store Review Guidelines are rules determining if an app can be published on Apple's platform. These guidelines ensure app quality, performance, and user safety while maintaining legal compliance. Every new app submission or update undergoes review, regardless of size.
Preparing Your App for Review
- Test thoroughly for bugs and crashes
- Review all guidelines and requirements
- Verify required information and metadata
- Ensure accurate contact information
- Provide test accounts if needed
- Maintain functional backend services
- Document unusual features
Key Guidelines Categories
Business:
- Clear monetization model explanation
- In-app purchases for premium features
- Proper subscription implementation
- No misleading marketing practices
Legal:
- Data collection compliance
- Clear privacy policy
- Proper licensing for content
- Gambling regulations compliance
Safety and Security:
- No offensive or harmful content
- Moderation tools for user-generated content
- Prevention of physical harm risks
Design and UX:
- Original app design
- Native app experience (not websites)
- Alternative login options
- No monetization of built-in device features
Common Rejection Reasons
- Crashes and bugs
- Broken links
- Incomplete apps
- Missing information
- Privacy violations
- Unclear data access requests
- Insufficient value
- Poor in-app purchase experience
Best Practices for Quick Approval
- Stay updated with guidelines
- Test thoroughly internally
- Validate app binary
- Provide accurate contact information
- Include detailed review notes
- Document special features
The review process typically takes 24 hours for 90% of submissions, though timing can vary. Success requires attention to detail and adherence to all guidelines.
App Store Review Guidelines
For 2025, apps must be built with Xcode 15+ and optimized for iOS 17 SDK. Starting April 2025, submissions must use SDKs for iOS 18, iPadOS 18, tvOS 18, visionOS 2, or watchOS 11.
A good App Store rating ranges from 4.5 to 5 stars, indicating positive user experience.
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