Fetch Rewards: How This App Is Revolutionizing Consumer Shopping Rewards

Fetch Rewards: How This App Is Revolutionizing Consumer Shopping Rewards

By Michael Thornton

March 5, 2025 at 04:28 PM

Colleagues meeting at conference table

Colleagues meeting at conference table

Fetch Rewards emerged from founder Wes Schroll's personal experience as a college student struggling with multiple rewards programs. The app's mission focuses on empowering consumers by simplifying the shopping rewards experience.

The company processes $135 billion in annualized sales, providing partners with detailed consumer insights while offering shoppers an easy way to earn rewards on everyday purchases. Users can earn points through both in-store and online transactions at grocery stores, restaurants, gas stations, and retailers.

Business team meeting at Fetch office

Business team meeting at Fetch office

Core Features and Benefits:

  • Seamless receipt scanning and point collection
  • Digital receipt integration
  • Extensive reward redemption options (gift cards, charity donations, merchandise)
  • Partner-specific clubs (like Huggies Rewards+)
  • Social features for competing with friends

The company's product development follows a unique "Pack" structure - autonomous, full-stack teams working toward common business goals. This approach enables rapid innovation and efficient problem-solving, helping the platform grow from 2 million to over 10 million active users in just two and a half years.

Man presenting at tech conference podium

Man presenting at tech conference podium

Key Differentiators:

  • Native apps for optimal performance
  • Microservice architecture for scalability
  • Data-driven approach to feature development
  • Focus on user experience over industry trends
  • Open workplace culture promoting radical candor

The company maintains its entrepreneurial spirit through its "DTO: Defeat the Odds" mantra, even as it has grown from 100 to over 700 employees. This culture of innovation and user-focused development continues to drive the platform's evolution, adding new features and engagement opportunities with each release.

Related Articles

Previous Articles